The Alley Mobile App, Powered by Nōwn
The Alley Mobile App, Powered by Nōwn
The Alley app, powered by Nōwn, is your access to rewards at The Alley. Now you can place mobile orders, pay with the app, earn points and experience the rewards that come with being a loyal customer.

All you need to do is sign up and upload a selfie (so you can be remembered and welcomed back each time you visit us) and you’re ready to go. Add a payment card and you’re ready to make purchases at The Alley locations! What are you waiting for?
Order Your Way
Pre-order your favourites and be notified when your order is ready.
Be Rewarded
Earn points and be rewarded for your loyalty every time you visit us.
Be Recognized
Have a VIP experience at The Alley locations. Be known and pay hands free.
Earn with every order
Every time you order or pay with The Alley App, you earn points that you can redeem for discounts or free items

Earn 8 points for every $1 spent at participating The Alley locations. Redeem 200 points for one free topping and 800 points for one free drink of any size! At 4000 points get up to $25.00 towards one (1) drink tumbler or one (1) tea merch at The Alley.